Each week you will see I am very sensitive to taking too much of your time with these activities, yet you are looking for specific direction. I will attempt to walk that fine line of giving enough direction to satisfy your desire to increase efficiency and production, while also being respectful of the time commitment required.
In order to have an accurate picture of where you want to go in the future and how best to get there, we must first do an analysis of our existing business. During my real estate career it never made sense to me to plot the next several months of objectives unless I first knew precisely what I had done both successfully and unsuccessfully in the past several months. In other words before we look forward, let’s first look back to see where we’ve been. Where has our success and failures come from? What is our most effective source of business? Before you can decide what to change you must first know what needs changing. You also need to recognize what seems to be working well. If it ain’t broke don’t fix it!
You may be very experienced in the real estate business or so new that you have little data to draw from. It makes little difference. Gather the data asked for below as best you can. This may well be the first time anyone has asked you to go through your past performance with such detail. It is of the utmost importance that you take your time and provide as accurate information as you possibly can. Remember the first four recommendations while completing this task; PUT EVERYTHING IN WRITING, BLOCK OUT A SCHEDULED TIME, SCHEDULE IN ADVANCE and DO THINGS IN BLOCKS.
It may take several days to complete this requirement. But, the more accurate the information the larger the rewards will be. This exercise alone may bring about a subtle or even dramatic change in your overall efficiency and production.
There is so much importance to this specific task; we will devote two full weeks to complete it accurately. Answer these questions this week and I will give you a continuing set of questions next week.
Remember, patience! We are laying in place the stones that will be the foundation to improved efficiency and production. If you step out with no foundation it’s only a matter of time before your efforts collapse as a result of inadequate preparation.
How long have you been in real estate?
What motivates you professionally and personally?
Do you have 3 months worth of cash reserve?
How would you rate your personal life on a scale from 1 to 10? Ten being well balanced between work and personal life?
If you rate less than 10, what barriers do you see keeping you from making your personal life a 10?
Do you set personal goals?
Where do you want to be personally in 3 years?
Where do you want to be professionally in 3 years?
Where do you want to be financially in 3 years?
Are you enjoying your career?
What motivates you? Please spend some time and really ponder what truly motivates you?
Identify your Bull’s Eye people from within your database (your “target”). Remember what I said about the two steps required to successfully work your database. You must Step 1 – have a database and Step 2 – identify which “ring within the target each person falls. My definition of a bull’s eye person is this…They are the people who receive almost the same level of joy from you success as you do. They are SPECIAL and should be treated SPECIAL!
Call 10 people you know from your target (start with your bull’s eye people) and tell them you are planning your business plan for the next twelve months and you’re curious what services they think you should incorporate into the plan.
(List the 10 names below and enter the suggestions they share with you)
Send each one of them a handwritten note thanking them for their input and time? End it with “keep me in mind for anyone you know who has a real estate need!”
Take the most successful agent in your office to lunch next week and ask them, “What are the most important things they do?” Pick their brain; buy them lunch!
Remember… When you complete each week’s tasks – Go to blog.remaxmetroutah.com and post a summary of your results and comments for all to see. Writing a goal and sharing it with those of like mindedness helps you achieve your goals as well as encouraging others to stay on track and achieve more.
If you do not feel comfortable posting for all to see, please email your results and comments to firstname.lastname@example.org