2009 Average Transaction Sides Per Agent Were:
According to the @realtrends survey expected out next month, the average transaction sides per agent in 2009 was 7.1 but RE/MAX agents DOUBLED that, closing 14.3 sides per agent! Our nearest competitor was at 9.7. CONGRATULATIONS to our hard working associates who helped neighbors buy and sell!! Check the link. http://realtrends.com/go/view_media.php?mp_id=9317&cat_id=1441
8 Reasons Why E-mail Marketing Works
[1]RISMEDIA, February 24, 2010—Mention e-mail marketing to real estate agents and you may find that many are still hesitant to move away from their tried-and-true snail mail methods. Others, however, are rapidly discovering that e-mail marketing is just about one of the most effective means of generating sales.
Want proof? When Shop.org surveyed retailers for their State of Retailing Online 2009 report, they found that e-mail was the most-mentioned successful tactic overall. The Ad Effectiveness Survey commissioned by Forbes Media in February/March 2009 placed e-mail marketing second only to SEO for generating conversions. And, research conducted in 2009 by the Direct Marketing Association (DMA) demonstrated that e-mail out-performs all other forms of direct marketing.
The bigger question, of course, is why? Out of all the hundreds or even thousands of messages consumers are exposed to each day, why is e-mail marketing so effective?
There are several reasons, and real estate agents who embrace these principles will quickly find themselves joining in the chorus of praise.
1. E-mail marketing has a broad reach. It’s tough to find anyone who doesn’t have at least one e-mail address these days, which means you can reach out to your entire customer and/or prospect base. Just be sure to get their permission first by asking if you can add them to your mailing list.
2. E-mail marketing is proactive. Many real estate agents start promoting their services by taking out ads in a phone directory, a real estate guide, a local community newspaper, a billboard, or by sending direct mail and placing door hangers. The problem is your customers and prospects have to happen across the ads in order to see them. E-mail marketing goes directly to a place they’re already looking – their e-mail in-box. And unlike paper-based mail or door hangers, e-mail gives them the opportunity to contact you directly to get a quote or more information by simply clicking a mouse.
3. E-mail marketing is targeted. Most forms of advertising are based on the concept that if you hit thousands of people with your message, even though it means nothing to most of them, a few are likely to respond. E-mail marketing, though, is based on the idea of sending the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then segment it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork that makes other forms of marketing so inefficient.
4. E-mail marketing provides data. If you’re using an e-mail marketing application or service designed for small business, you can run reports that show which e-mails or messages worked, as well as which didn’t, so you can improve your next campaign. You can even run split tests, sending one offer or message to half your list and a different one to the other half, so you can get a better feel for what exactly makes customers and prospects buy from you.
5. E-mail marketing allows you to engage. It’s nice to get the immediate reaction from a seller who sees your ad just as he/she decides to list a home. But your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to sell. E-mail marketing allows you to do that by bringing them community and market news, current mortgage rates, decorating ideas, timely tips (such as how to get a garden ready for spring), and more on a regular basis. It’s a great way to engage them – and keep them engaged.
6. E-mail marketing has a low cost of entry. Most forms of advertising or marketing require a big up-front investment before you see any results. That can get expensive for a real estate agent trying to keep expenses down. E-mail marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.
7. E-mail marketing is less intrusive. Unlike television or radio commercials, or especially telemarketing calls, e-mail marketing doesn’t interrupt a prior activity to deliver a message. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say (instead of using a remote to zap past your message).
8. E-mail marketing works. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.
Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. It’s like having an extra agent on your side – without having to split the commission.
Posted By susanne On February 23, 2010 @ 4:23 pm In Best Practices, Business Development, Real Estate, Today's Marketplace, Today's Top Story
Want proof? When Shop.org surveyed retailers for their State of Retailing Online 2009 report, they found that e-mail was the most-mentioned successful tactic overall. The Ad Effectiveness Survey commissioned by Forbes Media in February/March 2009 placed e-mail marketing second only to SEO for generating conversions. And, research conducted in 2009 by the Direct Marketing Association (DMA) demonstrated that e-mail out-performs all other forms of direct marketing.
The bigger question, of course, is why? Out of all the hundreds or even thousands of messages consumers are exposed to each day, why is e-mail marketing so effective?
There are several reasons, and real estate agents who embrace these principles will quickly find themselves joining in the chorus of praise.
1. E-mail marketing has a broad reach. It’s tough to find anyone who doesn’t have at least one e-mail address these days, which means you can reach out to your entire customer and/or prospect base. Just be sure to get their permission first by asking if you can add them to your mailing list.
2. E-mail marketing is proactive. Many real estate agents start promoting their services by taking out ads in a phone directory, a real estate guide, a local community newspaper, a billboard, or by sending direct mail and placing door hangers. The problem is your customers and prospects have to happen across the ads in order to see them. E-mail marketing goes directly to a place they’re already looking – their e-mail in-box. And unlike paper-based mail or door hangers, e-mail gives them the opportunity to contact you directly to get a quote or more information by simply clicking a mouse.
3. E-mail marketing is targeted. Most forms of advertising are based on the concept that if you hit thousands of people with your message, even though it means nothing to most of them, a few are likely to respond. E-mail marketing, though, is based on the idea of sending the right message directly to the right people based on their preferences, local market conditions and other factors. You can build one master list, then segment it by geographic location, marital status, gender, age, income, time of year, etc. It eliminates a lot of the guesswork that makes other forms of marketing so inefficient.
4. E-mail marketing provides data. If you’re using an e-mail marketing application or service designed for small business, you can run reports that show which e-mails or messages worked, as well as which didn’t, so you can improve your next campaign. You can even run split tests, sending one offer or message to half your list and a different one to the other half, so you can get a better feel for what exactly makes customers and prospects buy from you.
5. E-mail marketing allows you to engage. It’s nice to get the immediate reaction from a seller who sees your ad just as he/she decides to list a home. But your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time for them to sell. E-mail marketing allows you to do that by bringing them community and market news, current mortgage rates, decorating ideas, timely tips (such as how to get a garden ready for spring), and more on a regular basis. It’s a great way to engage them – and keep them engaged.
6. E-mail marketing has a low cost of entry. Most forms of advertising or marketing require a big up-front investment before you see any results. That can get expensive for a real estate agent trying to keep expenses down. E-mail marketing has very little up-front cost, allowing you to market effectively without having to stop your core business work for long periods to get it done.
7. E-mail marketing is less intrusive. Unlike television or radio commercials, or especially telemarketing calls, e-mail marketing doesn’t interrupt a prior activity to deliver a message. Opening e-mail is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll actually look forward to seeing what you have to say (instead of using a remote to zap past your message).
8. E-mail marketing works. According to the DMA’s research, e-mail marketing generated a return on investment of $43.62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI out of any other form of marketing or advertising. That, of course, is the best reason of all to launch an e-mail marketing campaign.
Done correctly, e-mail marketing allows you to become (and remain) visible to your customers and prospects with highly-targeted messages at a minimal cost. All while delivering outstanding, measurable results. It’s like having an extra agent on your side – without having to split the commission.
Posted By susanne On February 23, 2010 @ 4:23 pm In Best Practices, Business Development, Real Estate, Today's Marketplace, Today's Top Story
2009 Awards Luncheon
Thank you to all who were in attendance at the RE/MAX Metro Awards Luncheon. We had a great time associating with one another and even had a few laughs at my expense. RE/MAX Metro had an amazing year! Nobody In The World Sells More Real Estate Than RE/MAX!We congratulate our agents who received awards. RE/MAX Mountain States 2009 1st Place Team – #1 Listings Sold went to Jerold Ivie and Sue Benson received 4th Place - Commissions Paid Individual.
RE/MAX Platinum Club awards were received by Sue Benson, Scott Jessop, and David Supinger.
RE/MAX 100% Club awards went to: Judy Allen, Art Bingham, Marty Gale, Andy Gunther, Louise Gunther, Jerold Ivie, Ryan Ivie, Cari Moss, Emilie Rogan, Stephanie Sears, William Velazquez, and Kelly Waters.
Agents awarded RE/MAX Executive Club: Sandra Bailess, Lisa Brooks, Christine Bybee, Bill Curtis, Ron Hill, Roger Jessop, Cindy Keil, Cyndi Lawrence, Todd Pixton, Joyce Preece, Randy Pulham, Norman Robbins, Lily Rodriguez, Pam Sessions, Brad Skinner, Kelly Shuldberg, Seonae Strong, Dan Thompson, Melodie Waldron, and Sonia Zisumbo.
Salt Lake Board RPAC Sterling R awards went to Judy Allen and Sue Benson. Judy Allen also received a Hall of Fame Award.
Northern Wasatch Board Professional Achievement Recipients – Bronze went to Sonya Smithing and Kelly Waters. Lifetime Sales Master Club: Jerold Ivie and Sonia Zisumbo.
It’s not too late to set your goals for 2010. Congratulations to all our Outstanding Agents!
To see more pictures click on the Facebook link to the right and become a fan!
Ogden Marathon!
Come join RE/MAX Metro on May 15, 2010 as we volunteer for Ogden marathon. If you are available to help us with this project please contact Diane at (801) 399-9325 or diane@remaxmetroutah.com. RE/MAX Metro will be the only Real Estate Company with one of these Aid Stations...no cost to you, just your time. Become a race crew member.
Welcome New Agents
Sonya Smithing, Kelly Waters, Cindy Keil, and Seonae Strong. We are so excited to have these women join us and look forward to getting to know them better.
Sonya Smithing has been apart of real estate for 15 years. Prior to real estate, she worked as an office manager for a dental office in Hawaii. Sonya was born and raised in Hawaii and enjoys returning often to visit with her family. She and her husband also have a home in St. George where they try to get away to once a month. They have 2 sons and are expecting their first grandchild. Sonya enjoys all kinds of music, mostly Hawaiian and she loves watching “Dancing With The Stars.”
Kelly Waters has been selling real estate for five plus years and comes to us from RE/MAX Community. Kelly gave up working for her husbands land development company as his CFO for ten years to work in real estate. She also worked as a savings/construction loan supervisor and even helped open a branch in Las Vegas. Kelly’s passion is oil painting and loves to paint when she has a chance. She loves skiing, both water and snow. Spending time with her husband Lyle, daughter Brooke, son Halston and friends is part of enjoying life to Kelly. She is also a musician; playing bassoon, piano, and also sings. Anyone who spends a few minutes with Kelly quickly learns that she enjoys life and has so much enthusiasm.
Cindy Keil ventured into real estate in 2003 in Ohio where she still maintains her license and has a team there that she continues to work with. She became licensed here in Utah in September of 2009. Cindy also is a licensed nurse in New York and Michigan. She enjoys spending time with her husband Jim, step-son Jeremy, daughter Karen, and two grandchildren, especially anywhere near water. She loves boating. Cindy also spends her spare time reading, keeping up on current events, attending concerts, art museums, and cheering for the Detroit Pistons.
Seonae Strong was encouraged by her husband to become a real estate agent in December of 2005 after successfully selling their home in Florida. While living in Florida and enduring many hurricanes, Seonae worked as a cosmetic manager for Esté Lauder. Seonae and her husband of 7 years welcomed their first child, a son to their home 2 months ago. When not being kept busy by the baby, she enjoys working out, spending time outdoors and stays in practice as a 4th degree black belt in Tae Kwon Do. 14 years ago she came to the United States to attend Snow College from Korea, met her husband and has been here ever since.
Sonya Smithing has been apart of real estate for 15 years. Prior to real estate, she worked as an office manager for a dental office in Hawaii. Sonya was born and raised in Hawaii and enjoys returning often to visit with her family. She and her husband also have a home in St. George where they try to get away to once a month. They have 2 sons and are expecting their first grandchild. Sonya enjoys all kinds of music, mostly Hawaiian and she loves watching “Dancing With The Stars.”
Kelly Waters has been selling real estate for five plus years and comes to us from RE/MAX Community. Kelly gave up working for her husbands land development company as his CFO for ten years to work in real estate. She also worked as a savings/construction loan supervisor and even helped open a branch in Las Vegas. Kelly’s passion is oil painting and loves to paint when she has a chance. She loves skiing, both water and snow. Spending time with her husband Lyle, daughter Brooke, son Halston and friends is part of enjoying life to Kelly. She is also a musician; playing bassoon, piano, and also sings. Anyone who spends a few minutes with Kelly quickly learns that she enjoys life and has so much enthusiasm.
Cindy Keil ventured into real estate in 2003 in Ohio where she still maintains her license and has a team there that she continues to work with. She became licensed here in Utah in September of 2009. Cindy also is a licensed nurse in New York and Michigan. She enjoys spending time with her husband Jim, step-son Jeremy, daughter Karen, and two grandchildren, especially anywhere near water. She loves boating. Cindy also spends her spare time reading, keeping up on current events, attending concerts, art museums, and cheering for the Detroit Pistons.
Seonae Strong was encouraged by her husband to become a real estate agent in December of 2005 after successfully selling their home in Florida. While living in Florida and enduring many hurricanes, Seonae worked as a cosmetic manager for Esté Lauder. Seonae and her husband of 7 years welcomed their first child, a son to their home 2 months ago. When not being kept busy by the baby, she enjoys working out, spending time outdoors and stays in practice as a 4th degree black belt in Tae Kwon Do. 14 years ago she came to the United States to attend Snow College from Korea, met her husband and has been here ever since.
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