The news is out, home sales plummeted by historic levels in July. What does this mean to you? It means that to sell your current listing inventory your sellers need to get aggressive with pricing. There is a good side to every article that is released about the real estate market. For example, the news of sales dropping in July can be distributed to sellers to demonstrate that the lack of showings on their property has little to do with marketing efforts and much to do with the state of the economy. It shows savvy sellers that if they want to sell now, price matters! That being said, I found a great article on how to ask for price reductions from. Let's use the recent news releases as leverage to get sellers to see the light. Also note closed sales for Salt Lake County are + 6.0%, Davis County -0.4% and Weber County +0.3% year to date compared to 2009. I hope you enjoy this article. Keep up the great work in your business!
The best time to "set-up" a price reduction is when you take the listing (you already knew that, right?).
But if for some reason you've taken an overpriced listing and need to get a reduction, you can use this simple process to correct the situation and save yourself months of carrying expenses.
This process is part of a face-to-face "price reduction meeting." Top Agents use these meetings to establish trust with sellers, get price reductions with ease, and ultimately sell their listings faster.
I'll give you the outline of how the price reduction meeting should go and the exact questions to ask your seller-clients during this important meeting...
4-Steps To A Successful Price Reduction Meeting...
Your price reduction meeting with sellers will be similar to your original listing presentation, except you now have accurate, historic information about the seller's home.
STEP 1: Present an Updated Market Analysis
Before the price reduction meeting, you'll need to prepare an analysis similar to your original CMA (or "Maximum Home Value AuditTM"). During the meeting, compare your seller's home with all of the other listings, pendings, and sales in the area.
Analyze other statistics such as average time on the market, price ranges, list price to sales price reduction percentage, and the percentage or number of listed homes sold during the same period as the seller's listing. After presenting the market analysis, ask your clients 2 questions:
Question 1. Do You Have Any Questions Regarding The Market In Your Area? You're trying to confirm that they agree with your market analysis. If they have questions, answer them directly, then ask:
Question 2. Do You Agree That The Home is Priced Above The Market At This Time? You're not asking them to lower their price here. You're asking them to confirm that their home is overpriced. You'll be asking them to reduce price shortly. Once they see for themselves the home is overpriced, go to the next step...
STEP 2: Present Your Completed List of Marketing Tasks
Go through your original marketing plan, and discuss every action you've taken to market their home. Explain the impact or exposure of each action on generating prospective buyers.
You can also explain the historic impact each task has had on selling other homes you've listed, or homes sold in the area. Your objective is to reinforce the seller's confidence in your ability to market their home. At this point you want to ask another 2 questions:
Question 3. Do You Feel That Your Home Is Being Marketed Properly Up To This Point? If they say "yes", go on to the next section. If they say "no", you need to ask this question:
Question 4. What Areas Do You Feel Need Improvement In Marketing Your Home? You want to ascertain their expectations about your marketing activities at this point.
Some sellers value open houses, others want to see more agent showings - everyone makes their own expectations, logical or not. Listen carefully here. You can adjust your marketing plan to better fit their expectations if it's warranted. Nevertheless, the sale issue will always come back to pricing the home - the seller's responsibility.
After the sellers finish sharing their thoughts on the marketing of their home you can move on to the feedback you've received...
STEP 3: Present Feedback and Areas For Improvement
Take out the comments you have from touring agents, showings, and open houses. Review the comments relating to price and showing condition of the home.
These comments are very important because they are honest, third-party opinions about their home. Sellers may get a little upset at this point, but it's important they hear feedback that will better motivate them to sell their home. At this point, you want to ask the following question:
Question 5. Do You Agree With The Comments From These People? You want to make sure they acknowledge the comments made about their home.
If some of the comments made require physical improvements to the home, you need to open that discussion and start making plans for improvements. But, don't get the issue confused - there's still a price issue to be discussed...
STEP 4: Ask For The Price Reduction
The first thing you want to tell sellers at this point is you're doing everything possible to promote the home, as shown from the activity and marketing plan. Second, tell them that your efforts will be fruitless unless "we" adjust the price to get closer to buyers expectations. Then tell them the following:
Mr. and Mrs. seller, your property will remain unsold as long as we continue to price it at $_________. Pretty soon other agents will cross it off their show list because they know it's priced too high, and they won't want to waste their time. Before this happens, we need to reduce the price. I recommend we reduce the price about ___% to be more in line with the market.
IMPORTANT TIP: Notice I used a percentage, not a dollar figure? Percentages are more relevant and better received when making price adjustments. Clients will probably want to know how much that means in dollars, and you should tell them, but present it first as a percentage.
Then ask the following question:
Question 6. Is This Price Acceptable to You? They'll probably say "no", and give you a price that's a small reduction from their current price. If they do, say the following:
The formula here is really quite simple: The greater your price adjustment, the faster your home will sell (and for the most money possible). The lesser your adjustment, the longer it will sit on the market.
Then, remind them of their motivation: Have you finalized your plans to move yet? (or) Have you made any decisions on your next home? (or) When do you have to qualify for your next home, and is your loan approval dependent on selling this home?
At this point, they'll either say "OK", or they'll have common objections. Remember, objections are just unanswered questions revisited. Handle each objection keeping in mind that seller's have many emotional attachments to their homes, which can compromise their rationality.
And one final thing...don't forget to complete and sign the agreements for the price adjustment AHEAD OF TIME. Keep the "price" field empty, but complete the rest of the agreement. You'd be surprised how many agents forget at the end of this long (but now much easier!) process.
By Craig Forte, Executive Editor
What is Real Success?
by: Tim Conner
Everyone wants success, and yet they often don't know when they have it.
For most, it is the maddening chase toward a better way of life or more of something. More fame, power, recognition, money, or material stuff. For some, it is the understanding of a loving partner, the love of their child, or the people that they can count on when life throws them a curve.
I am coming to believe that success is not more material wealth, but peace, happiness, contentment, and love. Most of all love.
Real success is not to be sought after in the outer world, but discovered in your inner world. I am not condemning the stuff of life. We all want the things that life offers.
But we don't need as much as we think we do.
Sooner or later you will discover that real success is friends, strangers, and anyone who crosses our path. It is kindness shared, support given and received, listening, giving, and caring.
These will endure while your car rusts, your toys break, and you tire of the temporary gratifications that bring you what you think is real.
What matters is people. What lasts is love. What counts are true friends, and if you treasure these you can count yourself a success.
WORDS TO LIVE BY...
"The successful always has a number of projects planned, to which he looks forward. Anyone of them could change the course of his life overnight." - Mark Caine
"The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore."- Dale Carnegie
"There are three ingredients in the good life: learning, earning and yearning." - Christopher Morley
"Success doesn't come to you - you go to it."
- Marva Collins
"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will."
- Vincent T. Lombardi
"Unless you're willing to have a go, fail miserably, and have another go, success won't happen."
- Phillip Adams
"Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved."
- Winston Churchill
"I don't know the key to success but the key to failure is to try to please everyone."
- Bill Cosby
Everyone wants success, and yet they often don't know when they have it.
For most, it is the maddening chase toward a better way of life or more of something. More fame, power, recognition, money, or material stuff. For some, it is the understanding of a loving partner, the love of their child, or the people that they can count on when life throws them a curve.
I am coming to believe that success is not more material wealth, but peace, happiness, contentment, and love. Most of all love.
Real success is not to be sought after in the outer world, but discovered in your inner world. I am not condemning the stuff of life. We all want the things that life offers.
But we don't need as much as we think we do.
Sooner or later you will discover that real success is friends, strangers, and anyone who crosses our path. It is kindness shared, support given and received, listening, giving, and caring.
These will endure while your car rusts, your toys break, and you tire of the temporary gratifications that bring you what you think is real.
What matters is people. What lasts is love. What counts are true friends, and if you treasure these you can count yourself a success.
WORDS TO LIVE BY...
"The successful always has a number of projects planned, to which he looks forward. Anyone of them could change the course of his life overnight." - Mark Caine
"The person who gets the farthest is generally the one who is willing to do and dare. The sure-thing boat never gets far from shore."- Dale Carnegie
"There are three ingredients in the good life: learning, earning and yearning." - Christopher Morley
"Success doesn't come to you - you go to it."
- Marva Collins
"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will."
- Vincent T. Lombardi
"Unless you're willing to have a go, fail miserably, and have another go, success won't happen."
- Phillip Adams
"Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved."
- Winston Churchill
"I don't know the key to success but the key to failure is to try to please everyone."
- Bill Cosby
IT IS THE LITTLE THINGS THAT MAKE A BIG DIFFERENCE
We focus most of the time on the things that we can do in our own lives to improve our situation and happiness. We must never forget that although we are the only ones that can control our actions, reactions, and feelings there are other people around us that we must look after and be there for. Are we doing everything we can for the ones that we love each and every day? Is there anything we can do to help improve the lives of others today? Big changes happen one small step at a time. Let us find one additional thing each day that we do to help improve the life of someone we know.
There was a man taking a morning walk at or the beach. He saw that along with the morning tide came hundreds of starfish and when the tide receded, they were left behind and with the morning sun rays, they would die. The tide was fresh and the starfish were alive. The man took a few steps, picked one and threw it into the water. He did that repeatedly. Right behind him there was another person who couldn't understand what this man was doing. He caught up with him and asked, "What are you doing? There are hundreds of starfish. How many can you help? What difference does it make?" This man did not reply, took two more steps, picked up another one, threw it into the water, and said, "It makes a difference to this one."
What difference are we making? Big or small, it does not matter. If everyone made a small difference, we'd end up with a big difference, wouldn't we?
WORDS TO LIVE BY...
Just living is not enough. One must have sunshine, freedom, and a little flower.
Hans Christian Andersen
The miracle is not to fly in the air, or to walk on the water, but to walk on the earth.
Chinese Proverb
We must learn to live together as brothers or perish together as fools.
Martin Luther King, Jr.
Life is like a coin. You can spend it any way you wish, but you only spend it once.
Lillian Dickson
Life is far too important a thing ever to talk seriously about.
Oscar Wilde
Have a heart that never hardens, a temper that never tires, a touch that never hurts.
Charles Dickens
If you are going through hell, keep going.
Winston Churchill
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.
Albert Einstein
There was a man taking a morning walk at or the beach. He saw that along with the morning tide came hundreds of starfish and when the tide receded, they were left behind and with the morning sun rays, they would die. The tide was fresh and the starfish were alive. The man took a few steps, picked one and threw it into the water. He did that repeatedly. Right behind him there was another person who couldn't understand what this man was doing. He caught up with him and asked, "What are you doing? There are hundreds of starfish. How many can you help? What difference does it make?" This man did not reply, took two more steps, picked up another one, threw it into the water, and said, "It makes a difference to this one."
What difference are we making? Big or small, it does not matter. If everyone made a small difference, we'd end up with a big difference, wouldn't we?
WORDS TO LIVE BY...
Just living is not enough. One must have sunshine, freedom, and a little flower.
Hans Christian Andersen
The miracle is not to fly in the air, or to walk on the water, but to walk on the earth.
Chinese Proverb
We must learn to live together as brothers or perish together as fools.
Martin Luther King, Jr.
Life is like a coin. You can spend it any way you wish, but you only spend it once.
Lillian Dickson
Life is far too important a thing ever to talk seriously about.
Oscar Wilde
Have a heart that never hardens, a temper that never tires, a touch that never hurts.
Charles Dickens
If you are going through hell, keep going.
Winston Churchill
Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.
Albert Einstein
Power of Focus
This week I wanted to talk with you about the power of focus. Have you ever thought about and worked so hard at something that you achieved it sooner than you thought. Focus is one of those key ingredients to success. Once we identify a key goal in our life we must have the focus to see it through. We must have the strategy to accomplish the tasks needed to achieve the goal, but without the focus to stay on course we will not get there as fast as we could or with as much ease. This week really try to focus on each and every task you are trying to accomplish. You will be amazed that you can actually get more done by only doing one thing at a time. Be in the moment and present at all times and focus on the task at hand. Enjoy!
ENCOURAGEMENT CORNER...
How Do You Tackle Your Work?
by: Anonymous
How do you tackle your work each day? Are you scared of the job you find? Do you grapple the task that comes your way With a confident, easy mind?
Do you stand right up to the work ahead Or fearfully pause to view it? Do you start to toil with a sense of dread Or feel that you're going to do it?
You can do as much as you think you can, But you'll never accomplish more; If you're afraid of yourself, There's little for you in store.
For failure comes from the inside first, It's there if we only knew it, And you can win, though you face the worst, If you feel that you're going to do it.
Success! It's found in the soul of you, And not in the realm of luck! The world will furnish the work to do, But you must provide the pluck.
You can do whatever you think you can,
It's all in the way you view it.
It's all in the start that you make,
You must feel that you're going to do it.
How do you tackle your work each day? With confidence clear, or dread? What to yourself do you stop and say When a new task lies ahead?
What is the thought that is in your mind? Is fear ever running through it? If so, just tackle the next you find By thinking you're going to do it
WORDS TO LIVE BY...
To attract money, you must focus on wealth. It is impossible to bring more money into your life when you are noticing you do not have enough, because that means you are thinking thoughts that you do not have enough.
Rhonda Byrne
My success, part of it certainly, is that I have focused in on a few things.
Bill Gates
Next in importance to having a good aim is to recognize when to pull the trigger.
David Letterman
The older I get, the more I see a straight path where I want to go. If you are going to hunt elephants, don't get off the trail for a rabbit.
T. Boone Pickens
Take the pains required to become what you want to become, or you might end up becoming something you'd rather not be. That is also a daily discipline and worth considering.
Donald Trump
When you allow yourself to begin to dream big dreams, creatively abandon the activities that are taking up too much of your time, and focus your inward energies on alleviating your main constraints, you start to feel an incredible sense of power and confidence.
Brian Tracy
Concentration can be cultivated. One can learn to exercise will power, discipline ones body and train ones mind.
Anil Ambani
Success depends on getting good at saying no without feeling guilty. You cannot get ahead with your own goals if you are always saying yes to someone else's projects. You can only get ahead with your desired lifestyle if you are focused on the little things that will produce that lifestyle.
Jack Canfield
ENCOURAGEMENT CORNER...
How Do You Tackle Your Work?
by: Anonymous
How do you tackle your work each day? Are you scared of the job you find? Do you grapple the task that comes your way With a confident, easy mind?
Do you stand right up to the work ahead Or fearfully pause to view it? Do you start to toil with a sense of dread Or feel that you're going to do it?
You can do as much as you think you can, But you'll never accomplish more; If you're afraid of yourself, There's little for you in store.
For failure comes from the inside first, It's there if we only knew it, And you can win, though you face the worst, If you feel that you're going to do it.
Success! It's found in the soul of you, And not in the realm of luck! The world will furnish the work to do, But you must provide the pluck.
You can do whatever you think you can,
It's all in the way you view it.
It's all in the start that you make,
You must feel that you're going to do it.
How do you tackle your work each day? With confidence clear, or dread? What to yourself do you stop and say When a new task lies ahead?
What is the thought that is in your mind? Is fear ever running through it? If so, just tackle the next you find By thinking you're going to do it
WORDS TO LIVE BY...
To attract money, you must focus on wealth. It is impossible to bring more money into your life when you are noticing you do not have enough, because that means you are thinking thoughts that you do not have enough.
Rhonda Byrne
My success, part of it certainly, is that I have focused in on a few things.
Bill Gates
Next in importance to having a good aim is to recognize when to pull the trigger.
David Letterman
The older I get, the more I see a straight path where I want to go. If you are going to hunt elephants, don't get off the trail for a rabbit.
T. Boone Pickens
Take the pains required to become what you want to become, or you might end up becoming something you'd rather not be. That is also a daily discipline and worth considering.
Donald Trump
When you allow yourself to begin to dream big dreams, creatively abandon the activities that are taking up too much of your time, and focus your inward energies on alleviating your main constraints, you start to feel an incredible sense of power and confidence.
Brian Tracy
Concentration can be cultivated. One can learn to exercise will power, discipline ones body and train ones mind.
Anil Ambani
Success depends on getting good at saying no without feeling guilty. You cannot get ahead with your own goals if you are always saying yes to someone else's projects. You can only get ahead with your desired lifestyle if you are focused on the little things that will produce that lifestyle.
Jack Canfield
The Ten Commandments of Customer Service
What do you do to stand out amongst your competitors? Do you WOW your clients unlike any other? CLICK HERE to watch a fantastic video about what it means to go above and beyond for your customer. By creating a great experience you ensure loyalty, respect, and future business with raving fans. Below I've shared an article I found, The Ten Commandments of Customer Service. Use it to tweak your client service standards and to grow your business to new heights.
The Ten Commandments of Customer Service
By Susan Friedman
Customer service is an integral part of our job and should not be seen as an extension of it. A company's most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy our customers, they not only help us grow by continuing to do business with you, but recommend you to friends and associates. The practice of customer service should be as present on the show floor as it is in any other sales environment.
The Ten Commandments of Customer Service
*Know who is boss. You are in business to service customer needs, and you can only do that if you know what it is your customers want. When you truly listen to your customers, they let you know what they want and how you can provide good service. Never forget that the customer pays our salary and makes your job possible.
*Be a good listener. Take the time to identify customer needs by asking questions and concentrating on what the customer is really saying. Listen to their words, tone of voice, body language, and most importantly, how they feel. Beware of making assumptions - thinking you intuitively know what the customer wants. Do you know what three things are most important to your customer? Effective listening and undivided attention are particularly important on the show floor where there is a great danger of preoccupation - looking around to see to whom else we could be selling to.
*Identify and anticipate needs. Customers don't buy products or services. They buy good feelings and solutions to problems. Most customer needs are emotional rather than logical. The more you know your customers, the better you become at anticipating their needs. Communicate regularly so that you are aware of problems or upcoming needs.
*Make customers feel important and appreciated. Treat them as individuals. Always use their name and find ways to compliment them, but be sincere. People value sincerity. It creates good feeling and trust. Think about ways to generate good feelings about doing business with you. Customers are very sensitive and know whether or not you really care about them. Thank them every time you get a chance. On the show floor be sure that your body language conveys sincerity. Your words and actions should be congruent.
*Help customers understand your systems. Your organization may have the world's best systems for getting things done, but if customers don't understand them, they can get confused, impatient and angry. Take time to explain how your systems work and how they simplify transactions. Be careful that your systems don't reduce the human element of your organization.
*Appreciate the power of "Yes". Always look for ways to help your customers. When they have a request (as long as it is reasonable) tell them that you can do it. Figure out how afterwards. Look for ways to make doing business with you easy. Always do what you say you are going to do.
*Know how to apologize. When something goes wrong, apologize. It's easy and customers like it. The customer may not always be right, but the customer must always win. Deal with problems immediately and let customers know what you have done. Make it simple for customers to complain. Value their complaints. As much as we dislike it, it gives us an opportunity to improve. Even if customers are having a bad day, go out of your way to make them feel comfortable.
*Give more than expected. Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition
*Get regular feedback. Encourage and welcome suggestions about how you could improve. There are several ways in which you can find out what customers think and feel about your services. Listen carefully to what they say. Check back regularly to see how things are going. Provide a method that invites constructive criticism, comments and suggestions.
*Treat employees well. Employees are your internal customers and need a regular dose of appreciation. Thank them and find ways to let them know how important they are. Treat your employees with respect and chances are they will have a higher regard for customers. Appreciation stems from the top. Treating customers and employees well is equally important.
The Ten Commandments of Customer Service
*Know who is boss. You are in business to service customer needs, and you can only do that if you know what it is your customers want. When you truly listen to your customers, they let you know what they want and how you can provide good service. Never forget that the customer pays our salary and makes your job possible.
*Be a good listener. Take the time to identify customer needs by asking questions and concentrating on what the customer is really saying. Listen to their words, tone of voice, body language, and most importantly, how they feel. Beware of making assumptions - thinking you intuitively know what the customer wants. Do you know what three things are most important to your customer? Effective listening and undivided attention are particularly important on the show floor where there is a great danger of preoccupation - looking around to see to whom else we could be selling to.
*Identify and anticipate needs. Customers don't buy products or services. They buy good feelings and solutions to problems. Most customer needs are emotional rather than logical. The more you know your customers, the better you become at anticipating their needs. Communicate regularly so that you are aware of problems or upcoming needs.
*Make customers feel important and appreciated. Treat them as individuals. Always use their name and find ways to compliment them, but be sincere. People value sincerity. It creates good feeling and trust. Think about ways to generate good feelings about doing business with you. Customers are very sensitive and know whether or not you really care about them. Thank them every time you get a chance. On the show floor be sure that your body language conveys sincerity. Your words and actions should be congruent.
*Help customers understand your systems. Your organization may have the world's best systems for getting things done, but if customers don't understand them, they can get confused, impatient and angry. Take time to explain how your systems work and how they simplify transactions. Be careful that your systems don't reduce the human element of your organization.
*Appreciate the power of "Yes". Always look for ways to help your customers. When they have a request (as long as it is reasonable) tell them that you can do it. Figure out how afterwards. Look for ways to make doing business with you easy. Always do what you say you are going to do.
*Know how to apologize. When something goes wrong, apologize. It's easy and customers like it. The customer may not always be right, but the customer must always win. Deal with problems immediately and let customers know what you have done. Make it simple for customers to complain. Value their complaints. As much as we dislike it, it gives us an opportunity to improve. Even if customers are having a bad day, go out of your way to make them feel comfortable.
*Give more than expected. Since the future of all companies lies in keeping customers happy, think of ways to elevate yourself above the competition
*Get regular feedback. Encourage and welcome suggestions about how you could improve. There are several ways in which you can find out what customers think and feel about your services. Listen carefully to what they say. Check back regularly to see how things are going. Provide a method that invites constructive criticism, comments and suggestions.
*Treat employees well. Employees are your internal customers and need a regular dose of appreciation. Thank them and find ways to let them know how important they are. Treat your employees with respect and chances are they will have a higher regard for customers. Appreciation stems from the top. Treating customers and employees well is equally important.
Realtor Magazine Top 100 Companies 2010
Another major study confirms that RE/MAX Associates, on average, outproduce their competitors at other national franchise brands. Realtor Magazine's annual Top 100 Companies report appears in its July/August issue and ranks U.S. brokerages by 2009 transaction sides and sales volume.
Two RE/MAX brokerages finished No. 1 and No. 2 in per-agent averages among all offices on the transactions list. RE/MAX Results of Eden Prairie, Minn., led the way with 23 sides per agent, while RE/MAX Achievers of Scottsdale, Ariz., was next at 20.
Leading average among national franchise companiesAmong the offices included on the transactions list, RE/MAX Associates averaged 14.3 sides each, nearly 40 percent more than the closest franchise competitor. In fact, the RE/MAX figure more than doubled the average of several national brands.
RE/MAX offices on top; in upper thirdAll seven of the RE/MAX firms on the transactions list had a per-agent average of 10 or more, putting them into the list's top third. Those offices: RE/MAX Results (23); RE/MAX Achievers (20); RE/MAX Gold in Rancho Cordova, Calif. (16); RE/MAX Greater Atlanta (14); RE/MAX Alliance in Arvada, Colo. (13); RE/MAX Allegiance in Burke, Va. (12); and RE/MAX Equity Group in Portland, Ore. (10). Sixty-nine of the ranked offices – none of them affiliated with RE/MAX – had averages less than 10.
Strong in sales volume averages, tooAmong the offices included on the sales volume list, RE/MAX Associates averaged $3.38 million in sales volume each, which is 65 percent greater than the closest franchise competitor. RE/MAX figures more than doubled the average sales volume per agent of most other national brands named.
2009 Sales Volume of National Franchise Companies (millions)
RE/MAX offices enjoyed similar results in sales volume to offices on the transactions list. All told, eight RE/MAX brokerages made the Top 100 in sales volume, and all of them posted per-agent averages in the Top 25. No other national franchise competitor had more than one brokerage in that top quarter.
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"Looking for a proven real estate agent to help you buy or sell? Once again, RE/MAX agents demonstrate they out-produce the competition according to Realtor Magazine’s Top 100 Companies report. RE/MAX firms help more buyers and sellers with an average 14.3 transaction sides per agent in 2009, nearly 40% more than the closest franchise competitor. Contact me today!"
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© 2010 RE/MAX, LLC. RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved.
Comment on this storyE-mail your comments to editor@remax.net. Please include your full name, RE/MAX office, city and state or province. Comments, slightly edited for length, flow and punctuation, will appear below.
Comments (1)It was with interest that I read your report on the Top 100. It might have made it more interesting for me and our agents, if statistics from Canada would have been included. RE/MAX Central in Calgary has been the top-producing agency for 11 years now, and not a word did I find. – Susan Hansen, RE/MAX Real Estate Central, Calgary, Alberta
Two RE/MAX brokerages finished No. 1 and No. 2 in per-agent averages among all offices on the transactions list. RE/MAX Results of Eden Prairie, Minn., led the way with 23 sides per agent, while RE/MAX Achievers of Scottsdale, Ariz., was next at 20.
Leading average among national franchise companiesAmong the offices included on the transactions list, RE/MAX Associates averaged 14.3 sides each, nearly 40 percent more than the closest franchise competitor. In fact, the RE/MAX figure more than doubled the average of several national brands.
RE/MAX offices on top; in upper thirdAll seven of the RE/MAX firms on the transactions list had a per-agent average of 10 or more, putting them into the list's top third. Those offices: RE/MAX Results (23); RE/MAX Achievers (20); RE/MAX Gold in Rancho Cordova, Calif. (16); RE/MAX Greater Atlanta (14); RE/MAX Alliance in Arvada, Colo. (13); RE/MAX Allegiance in Burke, Va. (12); and RE/MAX Equity Group in Portland, Ore. (10). Sixty-nine of the ranked offices – none of them affiliated with RE/MAX – had averages less than 10.
Strong in sales volume averages, tooAmong the offices included on the sales volume list, RE/MAX Associates averaged $3.38 million in sales volume each, which is 65 percent greater than the closest franchise competitor. RE/MAX figures more than doubled the average sales volume per agent of most other national brands named.
2009 Sales Volume of National Franchise Companies (millions)
RE/MAX offices enjoyed similar results in sales volume to offices on the transactions list. All told, eight RE/MAX brokerages made the Top 100 in sales volume, and all of them posted per-agent averages in the Top 25. No other national franchise competitor had more than one brokerage in that top quarter.
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Comments (1)It was with interest that I read your report on the Top 100. It might have made it more interesting for me and our agents, if statistics from Canada would have been included. RE/MAX Central in Calgary has been the top-producing agency for 11 years now, and not a word did I find. – Susan Hansen, RE/MAX Real Estate Central, Calgary, Alberta
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